Driftpoint
New site lifted demo bookings 3× in 8 weeks.
Great product, site nobody trusted.
Driftpoint had built a genuinely useful B2B product but their site read like a side project. Three different colour palettes, a homepage that buried the demo CTA below three full screens of feature dumps, and no path from "interested" to "booked call." Demo requests were trickling in at single digits per month.
The founder, Marcus, knew the site was the bottleneck but did not know how to fix it without burning two months on it himself.
We mapped every page on the existing site to one of three jobs: educate (someone learning the category), evaluate (someone comparing options), or convert (someone ready to talk). Most pages were doing none of the above well.
The rebuild collapsed the messy 14-page structure into 6 focused pages, moved the demo CTA above the fold on every one of them, replaced the feature dump with three customer outcomes, and added a calendar embed on the contact page so booking a call was one click instead of three.
Built in WordPress so Marcus could keep editing copy without us, fast Core Web Vitals so it ranks, and a CMS structure that does not break when his team adds case studies later.
Rebuild the path from visitor to booked demo.
What the work moved.
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3×
Demo bookings
8 to 24 demos per month in the first 8 weeks.
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−38%
Paid CAC
Same ad spend, more qualified leads from the new landing pages.
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+147%
Time on page
Visitors actually reading the new homepage.
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+22%
Trial conversion
From signup to active trial within 7 days.
The new site paid for itself in the first month. Enquiries went up, and they were better quality leads too.