Brand discovery
A call and questionnaire about your business, customers and competitors, so every design choice has a reason.
People decide whether a business looks trustworthy in seconds, long before they read your prices or your reviews. A clear, consistent brand makes that decision easy. A logo made in a rush, three different blues and a new font on every flyer make it harder.
We create brand identities for Brisbane and Queensland businesses: new businesses that need to look established from day one, and existing ones that have outgrown the logo they started with. Every project starts with your business and your customers, not a mood board.
Every project in our portfolio started with the brand. Brisbane Car Inspection needed a fresh local brand, so it got bright lime against deep green. VerifyCar had to look confident next to well-known competitors, so it got electric blue and warm cream. UR Perfumes needed the feel of a luxury label, so it got a monogram in black, cream and gold. QLD Car Inspection and CarAssure each have their own identity too, carried all the way through to their websites. Further afield, we've created brands for Orion Interiors and Orion Curtains in Dubai, Rapid Property Transfers in the UK and Happy People in Athens.
We create brands for businesses across South East Queensland, not just Brisbane. InspectCar covers Brisbane, the Gold Coast and the Sunshine Coast, so its deep green and lime identity had to work on area pages, booking forms and inspection reports for all three regions. The process is the same wherever you are: a short call, a questionnaire, then concepts you review with us on a video call in your business hours.
If you're starting out, we build the whole identity from scratch. If you already have a logo, we'll tell you honestly whether it needs a refresh or a rebuild. Sometimes a cleaner version, a proper colour palette and consistent fonts are all a business needs. And if a logo is all you need for now, see logo design.
Before we design anything, we learn who you sell to, who you compete with and how you want customers to feel about you. A short call and a questionnaire cover it. The answers shape every design decision, so you get a clear reason for each one instead of "it just looks nice".
A brand only works if it's used everywhere. Because our branding agency Brisbane team also does web design, graphic design and marketing, your new brand goes straight onto your website, social media and ads without getting lost in translation.
Once the final invoice is paid, the logo files, design files and guidelines are yours to use however you like. Paid fonts and other third-party assets come with their own licences, and we'll explain exactly what you have. To protect your name and logo, check the name on the ASIC business names register and consider a trade mark through IP Australia.
Every branding project is quoted on its scope, in writing, before any work starts. A logo refresh costs less than a full identity with guidelines and a launch kit, and we'll recommend what your business actually needs. For typical market prices, our guide to how much a logo costs in Australia covers logos and full rebrands.
A logo is one file. A brand is how every part of your business looks, sounds and feels.
A call and questionnaire about your business, customers and competitors, so every design choice has a reason.
Main, stacked, icon and favicon versions, in every file format you will need for screen and print.
Colour codes for screen and print, and a font pairing that works on your website and on paper.
A PDF with the rules and examples, so anyone can apply your brand correctly.
Your tagline, key messages and tone, written down so everyone says it the same way.
Business cards, an email signature, and social media profile and cover images.
A professional, consistent brand tells customers you are established before they read a word.
The same logo, colours and fonts everywhere, so people remember you.
With clear guidelines, every flyer, post and ad starts from the same system instead of from scratch.
A logo suite and rules that work on everything from a favicon to a shopfront sign.
A free 30-minute call in your Brisbane business hours about your business and where the brand needs to take it.
A fixed, written quote, then a short questionnaire about your customers, competitors and style.
Logo and identity concepts, each with the thinking behind it.
We develop your chosen direction with your feedback until it is right.
Final files, brand guidelines, voice and launch kit, ready to use from day one.
A concept brand and a 3D website that shows buyers what an inspection checks, one system at a time.
A luxury interiors brand for the UAE, with a website that turns browsers into consultation requests.
A luxury fragrance brand and a custom WooCommerce store to match.