Brand discovery
A workshop or async questionnaire that maps your positioning, audience, and what the brand needs to do for the business.
Branding
Brands that earn trust the moment someone lands.
Logos, identity systems and brand voice for founders who need to look established the day they go to market. Built once, used everywhere — from your site to your invoices.
The service
Branding built around your business, not a moodboard fight.
Most brand projects fail because they are treated as a design exercise. We treat them as a business one. The job of your brand is not to win awards — it is to make the right kind of customer think "I trust these people" within three seconds of landing on your site, opening your email, or seeing your invoice.
We start by understanding who you sell to, what they already believe, and what they need to believe about you. Then we build the visual system that gets them there: a logo that works at every size, a colour palette that holds up across screens and print, a typography system, and a clear set of voice rules.
We do not disappear after delivery. You get the working files, a written brand guidelines document, and a walkthrough so anyone on your team can use the system without us.
A brand is not a logo. It is the feeling someone gets in the three seconds before they decide to keep reading.
Everything to launch your brand and apply it yourself.
No upsells halfway through. Here is what every brand project includes, start to finish.
Logo system
Primary, secondary and stacked marks. Designed to work at every size — favicon to billboard.
Colour palette
Print and screen-safe colour system with primary, secondary, neutrals and accents. Hex, RGB, CMYK and Pantone where needed.
Typography system
Heading and body type pairings. Web-safe and print-safe. Licensed properly so you can use them legally.
Brand voice and tone
How your brand sounds. Written examples for headlines, body copy, social posts and error messages. Rules anyone on your team can follow.
Brand guidelines document
A PDF with every rule, asset and example in one place. Hand it to a new designer or freelancer and they are up to speed in 20 minutes.
Source files and licensing
You own every file. AI, EPS, SVG, PNG, font licences. Nothing locked to us.
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Trust on first contact
Founders we work with stop hearing "let me ask my partner" and start hearing "you guys look legit." The brand does work before you say a word.
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A system, not a one-off
You can launch a new product, a new landing page, a new pitch deck and the brand still feels coherent. No starting from scratch.
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Faster decisions for your team
When the brand is clearly defined, your designers, marketers and writers stop arguing about colour and start moving fast.
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Looks established from day one
No more Canva-startup energy. Founders we brand look like funded companies even before they raise.
A clear path from blank slate to launched brand.
Same four steps every time. You always know what is happening and what comes next.
Discovery
We learn your business, audience, competitors and what the brand needs to do. You get a clear strategy doc before any design work starts.
Direction
Two or three distinct creative directions to react to. We pick one (or merge two) and run.
Build
Logo system, palette, typography and voice — built and refined with your feedback every week.
Handover
Source files, guidelines document, and a walkthrough. You walk away with everything you need to apply the brand yourself.
Brands we have built.
A few recent brand projects and what they moved for the founder.
The Daily Press
Magazine rebrand tripled newsstand sell-through in one issue.
Founders who let us build their brand.
Ready when you are
Let's build a brand that earns trust before you do.
Tell us about your business. We will come back with a clear plan, a fixed price, and a timeline. No pressure.