ICP and offer definition
Clear, written definition of your ideal customer, the messaging that resonates with them, and the offer they respond to.
Lead Generation
Pipeline you can predict, not pray for.
Outbound systems, LinkedIn campaigns, email sequences and conversion funnels for founders who need consistent qualified leads, not a one-off marketing spike.
The service
A lead generation system, not a campaign that fades.
Most founders try the same lead-gen pattern: run a campaign, get a spike, watch it die. Repeat the next month. Or hire a sales rep and watch them spend three months learning the script.
We build the opposite — a lead gen system. Outbound that runs every week without you touching it. Inbound that turns site visitors into booked calls. A nurture sequence that warms up the people who are not ready yet.
Built around your business, your ICP, and the channels where your customers actually buy. Set up in 30 days, measurable from day one.
A working lead gen system means your worst month still puts meetings on the calendar.
Every piece of the lead generation system, end to end.
Not a "campaign" — a system that keeps running.
Outbound system
LinkedIn and/or email outbound built around your ICP. Targeted lists, written sequences, sent through your domain. You own the relationships.
Inbound capture
Landing pages, lead magnets, calendar embeds, form-to-CRM automation. The path from "anonymous visitor" to "booked call" — built and tested.
Nurture sequences
Email automation that warms up leads who are not ready yet. Built so the warm ones come back to you, not your competitor.
CRM and pipeline tracking
Set up or refine your CRM (HubSpot, Pipedrive, Close) so every lead is captured, tagged and followed up.
Weekly reporting
A weekly snapshot of leads in, leads qualified, meetings booked, deals closed. The numbers that matter, not impressions.
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Predictable pipeline
You stop wondering where next quarter's revenue is coming from. The system delivers meetings every week, even on the bad weeks.
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No more cold-call fear
Outbound runs without you having to do it. You only show up when a qualified lead has opted into a call.
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You own the system
When the engagement ends, the system keeps running. You own the lists, the sequences, the CRM, the playbook. Nothing locked to us.
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A flywheel, not a campaign
Every month the system gets smarter. We refine the sequences, the targeting, the offers based on what is converting.
Set up the system in 30 days. Then keep it running.
Same four phases every engagement.
Define
We work with you to nail down the ICP, the message and the offer. A written brief that everything else builds from.
Build
Set up the outbound infrastructure, write the sequences, build the landing pages, wire up the CRM. 30 days from kickoff to live.
Run
The system runs every week. We monitor performance, respond to replies, qualify leads, book meetings into your calendar.
Refine
Monthly review of what is converting. Refine sequences, swap copy, expand the ICP, test new channels. Compounds month after month.
Systems we have built.
A few recent lead-gen builds and the pipeline they produced.
Hayes Advisory
Outbound system booked 47 qualified meetings in a single quarter.
Founders who let us build their lead engine.
Ready when you are
Let's get the pipeline predictable.
Tell us about your business and current lead flow. We will come back with a clear plan, a fixed engagement fee, and what we think you should build first. Within 24 hours.