Targeting and offer
A clear definition of who to contact and what to offer them, agreed with you before anything goes out.
Most businesses win new customers in bursts: a referral here, a good month there, then a quiet patch. Lead generation evens that out. It puts your business in front of the right people, gives them a reason to talk to you, and makes sure nobody who's interested slips through the cracks.
We run lead generation for businesses across Australia, whether you sell to other businesses or straight to consumers. We choose the channels that suit your customers, set them up properly and keep improving them every month.
If you sell to other businesses, LinkedIn and email outreach usually do the heavy lifting. If you sell to consumers, landing pages and lead ads often work better. Most clients use a mix, and we'll recommend the channels that fit your customers and your budget, not the ones that are easiest for us.
We take on businesses in any state, and because we work Brisbane business hours, Queensland clients get calls and replies in their own working day. Outreach can be targeted by state, city or region, so a Brisbane firm can focus on South East Queensland prospects while a national brand reaches decision-makers Australia-wide.
That's up to you. We can answer replies, qualify each lead and book calls straight into your calendar. Or, if your team prefers to follow up themselves, we flag every interested reply and pass it on straight away. We agree how it works before anything goes out.
Every email we send for you identifies your business and includes a way to unsubscribe, as Australia's Spam Act 2003 requires. We send cold email from separate domains so your main address stays clean, keep daily volumes sensible, and write every message for a specific kind of person, not a mass list.
You get regular reports on leads, replies, booked calls and where each one came from, not vanity numbers like impressions. With a CRM in place, you can also see every lead yourself, whenever you like.
Lead generation works best when the rest of your marketing is solid. We can also build the website your leads land on, write the copy and run SEO and digital marketing, so every channel points the same way.
Every lead generation project gets a fixed, written quote before it starts. Ongoing monthly work has a 3-month minimum, like our other monthly services, then runs month to month. Ad spend for lead ads is paid directly to Meta or Google, so you always see exactly what you're spending. Our guide to how much Google Ads cost per month helps you set a starting budget.
A good lead generation system keeps working in the weeks you are too busy to think about sales.
A clear definition of who to contact and what to offer them, agreed with you before anything goes out.
Profile, prospect lists, connection requests and message sequences from your account.
Prospect lists, separate sending domains, warm-up and written sequences.
Pages and offers that turn visitors into enquiries.
Every lead captured, tagged and followed up in a CRM such as HubSpot or Pipedrive.
Meta and Google lead ads, with the ad spend paid directly by you.
New conversations every week, not just when referrals happen to come in.
We do the research and the outreach, so your time goes into the calls that matter.
With a CRM in place, every lead is tracked and followed up.
Prospect lists, sequences, landing pages and CRM data are yours.
A free 30-minute call about your customers, your offer and how you win work today.
We recommend the channels, define who to target and send a fixed, written quote.
Profiles, sending domains, prospect lists, landing pages, CRM and the first sequences, ready to go.
Outreach and ads go live, and replies are handled the way we agreed.
Regular reports, and monthly changes to targeting, messages and offers based on what gets replies.