UR Perfumes
A luxury fragrance brand and a custom WooCommerce store to match.
A luxury feel, with everyday shopping.
Fragrance is bought on feeling. Shoppers can't smell anything through a screen, so the brand and the product photography have to do that work, while the store still needs to be quick and simple to buy from on a phone.
Off-the-shelf store themes looked generic, and a page builder would have added weight to every page. UR Perfumes needed a store that felt premium without making shopping any harder.
We designed the UR monogram and an identity of deep black, warm cream and gold, with Cormorant Garamond for headings and Nunito for everything else.
Then we hand-coded a WooCommerce theme with no page builder: smooth scrolling, subtle motion and layouts that let the bottles take centre stage.
- Logo, colours and type
- Custom home, shop, product, cart, checkout and account pages
- Gift trios sold alongside single fragrances
- Wishlist, product galleries and category filters
- A free delivery threshold in the announcement bar
- A WhatsApp button for shoppers who'd rather ask first
- All the website copy, written by our team
- Ongoing social media: content and posting, paid Meta ads, and replies to comments and messages
A brand with presence, and WooCommerce store design built from scratch.
