Case study
Broadway Wholesale
A trade-only wholesale brand for the UK, with a hand-coded website built around trade accounts.
Broadway Wholesale supplies beauty, household, health and food brands to retailers and businesses across the UK, trade only. We created the brand and the wholesale website design, hand-coded from the brand directory to the trade account sign-up.
The brief
Built for trade buyers, not shoppers.
Wholesale buyers don't browse like shoppers. They want to know which brands are stocked, what the minimum order is and how to get the price list, then open an account.
The site had to answer those questions up front and make the trade terms impossible to miss: trade only, a £500 minimum order and free UK delivery.
We created the Broadway logo, a navy and grey circle around the name, and gave the site a bold indigo-to-purple look.
The site is hand-coded in PHP, with no page builder or plugins to maintain.
- A brand directory, filtered by category
- A price list download with step-by-step ordering instructions
- A trade account sign-up in clear sections: personal, business, address and preferences
- An enquiry form that asks what the enquiry is about
- The trade terms in a strip across every page: minimum order, free UK delivery, trade only
What we built
Wholesale website design, hand-coded from scratch.
Selling to the trade?
Let's build the site your buyers need.
Need wholesale website design like this? Tell us about your business. We reply the same business day, Brisbane time, with a clear plan, a fixed quote and a timeline.