Field & Forge
Twelve SEO articles drove 31k organic visits + 14 enterprise demos in six months.
Great product, invisible on Google.
Field & Forge builds inventory-tracking software for sustainable farms. Founder-built, technically excellent, used by a small group of customers who love it. Everyone else in the category? Did not know they existed.
The founder, Hannah, knew content marketing was the answer but every blog post she had written in the spare hour after dinner was a 400-word generic piece that ranked nowhere.
Started with two days of keyword research and competitor analysis. Found 18 high-intent keywords where Field & Forge could realistically rank top-5 within six months — most around niche AgTech queries the bigger players were not bothering to write for.
Picked the top 12 keywords. Wrote one long-form article per month — 2,500 to 3,500 words each, properly researched, with original screenshots from the product, and an honest editorial voice that matched how Hannah talks to her customers.
Crucially: every article ended with a contextual demo CTA, not a generic "sign up" button. Each CTA was tailored to the article topic.
Twelve articles built to rank and convert.
What twelve articles produced.
-
31k
Organic visits
Six months of cumulative traffic from the 12 articles.
-
12
Keywords page-1
Of the 12 target keywords, all reached page one of Google.
-
480
Newsletter signups
Attributed to content via UTMs.
-
14
Enterprise demos
Inbound demo requests directly attributed to specific articles.
Twelve articles, twelve months, 31k visitors. Best ROI we have had on any marketing spend.