Keyword research
The searches worth paying for, and the ones to block so budget isn't wasted.
Google Ads puts your business at the top of Google the moment someone searches for what you sell. Done well, it's the fastest way to bring in enquiries. Done badly, it's the fastest way to pay for clicks that never call, buy or book.
We set up and manage Google Ads for Brisbane and Queensland businesses. The goal isn't more clicks. It's more enquiries and sales for every dollar you spend, measured properly.
Google Ads lets you choose exactly where your ads appear, and we set that up around the areas you actually serve. A Brisbane trade business might target the suburbs within an hour's drive, while a business covering the Gold Coast and the Sunshine Coast can run a campaign for each region, with its own budget and ads. We use Google's location targeting to reach people in or regularly in your areas, and leave out the places you don't serve, so your budget isn't spent on clicks you can't turn into jobs.
Before any ads go live, we research the keywords worth paying for, set up conversion tracking so every enquiry and sale is counted, and make sure the page each ad sends people to is ready to convert. Then we manage the campaigns: adjusting bids and budgets, adding negative keywords to cut wasted spend, testing new ads and improving landing pages based on what the numbers show.
Without tracking, you can't tell which ads bring customers and which just spend money. We set up conversion tracking in Google Ads and Google Analytics 4 for form enquiries, calls and purchases, so every decision is based on real results.
Sending ads to your home page wastes money. We build landing pages that match what people searched for and make the next step obvious. Because we also do web design and copywriting, the ad, the page and the message line up.
You pay two separate costs: our management fee, quoted in writing before we start, and your ad spend, which you pay straight to Google. The Google Ads account is set up in your name, so you always see exactly what's being spent. To plan a starting budget, read our guide to how much Google Ads cost per month.
Ads can start bringing enquiries soon after launch, but campaigns get better as data builds up and we refine what works. That's why ongoing management has a 3-month minimum, then runs month to month.
Google Ads works best alongside SEO: ads bring enquiries now, while SEO builds rankings that keep bringing them without paying for every click. For online stores, Shopping ads pair with an ecommerce website built to sell. Our digital marketing service plans every channel together.
Clicks are easy to buy. Customers take a plan.
The searches worth paying for, and the ones to block so budget isn't wasted.
Search, Shopping, Performance Max, Display or YouTube, built around your goals.
Enquiries, calls and purchases counted in Google Ads and GA4.
Pages that match the ad and make the next step obvious.
Bids, budgets, negative keywords and new ads, adjusted every month.
Spend, enquiries and cost per enquiry, in plain English.
Be at the top of Google for the searches that bring buyers, from the day ads go live.
Negative keywords and constant tuning keep your budget on searches that convert.
Proper conversion tracking shows exactly which ads bring customers.
Everything sits in your own Google Ads account, paid by your own card.
A free 30-minute call about your customers, your goals and any ads you run today.
We review your current account if you have one, research keywords and send a plan with a fixed monthly quote.
Campaigns, ads, conversion tracking and landing pages, built and checked before launch.
Ads go live on a budget you set, paid directly to Google.
Ongoing tuning of bids, keywords and ads, with clear reports on what your spend brought in.